Here are a few of web design pushes we will continue to see this year. It is a bit of a follow up piece from Web Design 2014. Designers are doing the opposite to traditional process of creating the design and then filling in the content. Now the trend is to design the the website around the content. We will also see the use of more hexagons in the designs which will replace the squares and circles used for elements in previous design inspirations.




As designers and optimisers we will also be trying to reduce the number of requests for elements but using repeating graphics and unified fonts. Reusing already loaded pictures where we can. Also doing lazy loading to show elements only when it is required to be shown on screen. Its also about reducing the load and not using flash animations  to reduce website sizes to below 2 megs as well as helping with how it will be presented and loaded in mobile devices by using HTML5 and CSS to achieve effects previously done by graphic intensive frames making up animations. This is further enforced by a further push for minimalist designs which has been a continued success for companies such as Apple. We can see this trend occurring as some may have  seen McDonalds has used the most minimalist advertising yet.




Designers are using a single-page look instead of multiple page assets and redundant loading. As the user scrolls down, the design segregates content by changing typography and background color. Users who require more information without scrolling can simply click on menu links that move the page down to the desired section. This gives a fluid experience which is visually coherent and accessible. Also with the trend of higher resolution monitors and retina displays higher resolution backgrounds and assets are being used to take advantage of the technologies and further providing astetically  pleasing web designs. As you can see with the My Digital Edge website, we have incorporated many of these ideas in our responsive design.



ignore paid advertising
OutBrain research conducted has concluded that search engines are the primary source of website traffic. It is estimated that 81% of businesses place the high value to their business blog for their online presence. The research showed an estimated 70-80% of search engine queries did not result in the paid advertising even being considered and literally ignored. The greatest activity conducted on the internet is still searching, social networking and emailing. Therefore an estimated 70% of the click throughs are completely organic, and not paid ads.

This adds to our belief that small businesses need to build their google rankings organically and find niches in search results where there is less big player activity. At My Digital Edge, we will work with the our clients to funnel traffic and capture parts of the market untouched by the big spenders.


I’ve often thought about when is the best time to interact with my client’s audience. This is a perfect guide to know when to post your items to have the maximum impact.  Consider these dead zones next time you intend to share your message and improve your social media strategy.