It all about leveraging aesthetics & usability!
It is essential to have great user experience as well as stating a message for your business. Listed in this post is what is big in 2014 in web design.
Simple and Flat Designs
2014 will see website designers focussing on clear and clutter free websites from both content and design point of view. Content focussed web designs with clear fonts will rule. Flat designs have been popular in 2013 and will continue to dominate design rules even in 2014. Starting from flat buttons to an entire flat user interface, designers will liberally use simple colours and fonts with minimal use of fancy 3D and shadow effects.
Design that narrates a story
2014 will see designers focus on the storytelling approach. Websites will become less content heavy with use of crisp, compelling and updated content along with attractive images and videos to convey message to customers in the form of an interesting tale.
Larger Hero areas
Website designs will focus on seeking visitor attention with attractive intros on the home page. Bigger hero area with more of images and little text will dominate over slider designs in 2014.
Web Designs in 2014 will focus on organization of content in separate folds with easy scrolling. Designers will use a lot of Parallax, column based and horizontal scrolling for enhanced user experience.
High quality images
With images becoming affordable and easily accessible 2014 will see web designers using more of high quality and unique images.
Background videos are creating waves and business will use more of video storytelling in 2014. Let your customers and prospects get a detailed insight about your business and brand using a stunning video that takes up the entire screen space.
With the growing popularity of tablets and smartphones web designers will emphasise on mobile responsive website designs. Responsiveness is not about squeezing the content to fit it to the desired screen size. It is more about making changes to your website design for effective storytelling. 2014 will see an increase in website designs customized for specific mobile devices.
Data Representation using Info graphics
2014 will see an increased use of infographics in website designs. Infographics are an emerging trend as they help grab user attention, squeeze a lot of information in a little space and are not heavy on your pocket as well.
Get ready for simple and responsive website designs with added focus on quality images, videos and infographics.