Category: Design News

Here are a few of web design pushes we will continue to see this year. It is a bit of a follow up piece from Web Design 2014. Designers are doing the opposite to traditional process of creating the design and then filling in the content. Now the trend is to design the the website around the content. We will also see the use of more hexagons in the designs which will replace the squares and circles used for elements in previous design inspirations.




As designers and optimisers we will also be trying to reduce the number of requests for elements but using repeating graphics and unified fonts. Reusing already loaded pictures where we can. Also doing lazy loading to show elements only when it is required to be shown on screen. Its also about reducing the load and not using flash animations  to reduce website sizes to below 2 megs as well as helping with how it will be presented and loaded in mobile devices by using HTML5 and CSS to achieve effects previously done by graphic intensive frames making up animations. This is further enforced by a further push for minimalist designs which has been a continued success for companies such as Apple. We can see this trend occurring as some may have  seen McDonalds has used the most minimalist advertising yet.




Designers are using a single-page look instead of multiple page assets and redundant loading. As the user scrolls down, the design segregates content by changing typography and background color. Users who require more information without scrolling can simply click on menu links that move the page down to the desired section. This gives a fluid experience which is visually coherent and accessible. Also with the trend of higher resolution monitors and retina displays higher resolution backgrounds and assets are being used to take advantage of the technologies and further providing astetically  pleasing web designs. As you can see with the My Digital Edge website, we have incorporated many of these ideas in our responsive design.



It all about leveraging aesthetics & usability!

It is essential to have great user experience as well as stating a message for your business. Listed in this post is what is big in 2014 in web design.

Simple and Flat Designs

2014 will see website designers focussing on clear and clutter free websites from both content and design point of view. Content focussed web designs with clear fonts will rule. Flat designs have been popular in 2013 and will continue to dominate design rules even in 2014. Starting from flat buttons to an entire flat user interface, designers will liberally use simple colours and fonts with minimal use of fancy 3D and shadow effects.

Design that narrates a story

2014 will see designers focus on the storytelling approach. Websites will become less content heavy with use of crisp, compelling and updated content along with attractive images and videos to convey message to customers in the form of an interesting tale.

Larger Hero areas

Website designs will focus on seeking visitor attention with attractive intros on the home page. Bigger hero area with more of images and little text will dominate over slider designs in 2014.

Scroll friendly

Web Designs in 2014 will focus on organization of content in separate folds with easy scrolling. Designers will use a lot of Parallax, column based and horizontal scrolling for enhanced user experience.

High quality images

With images becoming affordable and easily accessible 2014 will see web designers using more of high quality and unique images.

Background Videos

Background videos are creating waves and business will use more of video storytelling in 2014. Let your customers and prospects get a detailed insight about your business and brand using a stunning video that takes up the entire screen space.

Responsive Designs

With the growing popularity of tablets and smartphones web designers will emphasise on mobile responsive website designs. Responsiveness is not about squeezing the content to fit it to the desired screen size. It is more about making changes to your website design for effective storytelling. 2014 will see an increase in website designs customized for specific mobile devices.

Data Representation using Info graphics

2014 will see an increased use of infographics in website designs. Infographics are an emerging trend as they help grab user attention, squeeze a lot of information in a little space and are not heavy on your pocket as well.

Get ready for simple and responsive website designs with added focus on quality images, videos and infographics.


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