OutBrain research conducted has concluded that search engines are the primary source of website traffic. It is estimated that 81% of businesses place the high value to their business blog for their online presence. The research showed an estimated 70-80% of search engine queries did not result in the paid advertising even being considered and literally ignored. The greatest activity conducted on the internet is still searching, social networking and emailing. Therefore an estimated 70% of the click throughs are completely organic, and not paid ads.
This adds to our belief that small businesses need to build their google rankings organically and find niches in search results where there is less big player activity. At My Digital Edge, we will work with the our clients to funnel traffic and capture parts of the market untouched by the big spenders.