I often get asked a very simple question; “Do I need a Website?”, well the answer is very simple. Of course not!
That is if you do not want to grow your business, compete with your competitors or look like you are remotely interested in expanding your knowledge not only in the digital space, but in general. After all, if a business doesn’t have a website in this day and age don’t we automatically wonder how antiquated they day to day business skills are? Of course we do, we like to know that the people we do business with are at the cutting edge of all aspects of their business, and the digital presence is one of those aspects.
All of that aside, what would possibly be the reason to not have a website? This I find amazing, that even these days some people do not believe they need a website for their business, they are so convinced that all their business is from the old “word of mouth” that they don’t need to waste the money on a site. All I say to that is, fine, but consider the future, not the present. Of course your current business may come via referrals etc. but in the future it wont. Even if your name is given by word of mouth do you not think that the person hearing your business name isn’t going to do some research on Google? Of course they will, and increasingly so.